Hanging Tree Wines - Winery Branding

KO Studio acknowledges the Traditional Owners of the land on which we work and learn: The Awabakal and Worimi peoples. We pay respect to the Australian indigenous peoples and their elders, past, present and emerging. We recognise their diversity, histories, knowledge and their continuing connection to lands, waters and communities.

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client : Hanging Tree Wines

Location : Hunter Valley, NSW

Launch Project

A hidden gem of the Hunter Valley

PROJECT SCOPE:

Brand Strategy & Direction
Digital Relaunch
Art Direction
Digital Brandkit

CONTRIBUTORS:

Photography: Zoe Lonergan
Styling: Monsoon Living

In such a saturated market, elevating the Hanging Tree Wines brand positioning in the Hunter Valley is no easy feat, especially when your vineyard is ‘off the beaten track’. The team shared some valuable insights about their customers:

After discovering Hanging Tree Wines for the first-time visitors instantly fell in love with the place.
They almost always returned.
They LOVED telling their friends about ‘the hidden gem’ they found in the Hunter Valley.

With this juicy intel in mind, the solution was obvious. To capture magic of ‘The cellar door experience’ and replicate it online.

THE TRANSFORMATION:

// Founders empowered to show up with confidence and authority
// Increased engagement from existing members
// Increased cellar door visits
// Increased wine club memberships
// Increased bookings for events and acommodation stays
// A magnetic identity that reflects the true value of the business
// A strategic foundation designed to support long-term growth

“Just wanted to say a massive thank you for everything! It has been a pleasure to work with you – we love all the creative assets you have given us & really appreciate all the time you have put into our project. The output is beyond our expectation and we are already getting positive feedback on our website’s new look & feel! Thank you also for the step-by-step guides & coaching – we now feel confident in tackling the digital world & can’t wait to see the difference it will make to Hanging Tree Wines. We look forward to collaborating with you again in future and will be recommending you to everyone.”
– Ming Lianto, Marketing Director