Mercer Wines Cellar Door
Mercer Wines Label Design
client : Mercer Wines
Location : Hunter Valley, NSW
Sustainable wines rediscovering variety & place

Brand Strategy
Label Design
Website Design
Art Direction
Print Design

We’ve had the honour of collaborating with award winning, Hunter Valley Winemaker Aaron Mercer to support the launch of his eagerly anticipated wine label – Mercer Wines.

Forget traditional varietals, think vegan friendly. Sustainable varietals from all over NSW. Interesting drops in small batches and crafted to perfection.

‘Go wild’ was the brief, so we went BOLD. Inspired by Aaron’s progressive approach to winemaking, we wanted to capture the energy that this emerging winemaker is looking to bring into the industry.

The design represents their three biggest loves, family, travel and wine. Three different graphics stitched together to form one giant optical artwork. Each label features a small detail from the hero design. As a new variety is released, another piece of the hero artwork is revealed. No two labels are the same, yet together they blend beautifully as a suite of bold, contemporary and memorable wine labels that almost vibrate on the shelf.



Development: HyperWeb

Mercer Wines 2022 Malbec Label Design
Mercer Wines Label Designs
Mercer Wines Brand Development

“We consider KO as an extension of our team. Kelly has been working with Mercer Wines from day one. Our strength in the market is all thanks to the creative genius that is KO. Our label designs are beyond our wildest dreams. We love them and our customers do too!

Working with Kelly has been such a pleasure because she is on trend, accurate, accountable and gave us the creative direction we were lacking. Kelly made us feel involved in the design process, and surprised us with her innovation and ability to bring our story together so much better than we could.

Our partnership with KO will continue as our brand and business goals grow. We recommend KO Studio to people who are looking to take their business to the next level of professionalism.”

– Aaron & Alison Mercer, Founders

Mercer Wines Preservative Free Fizz Label Design
Mercer Wines Label Design serve chilled
Mercer Wines Limited Release Chardonnay Label Design
Mercer Wines Limited Release Shiraz Label Design
Mercer Wines Rosato Label Design