Brand Strategy
Branding
Label Design
Packaging
Website Design
Art Direction
Print Design
Signage
Experiential
Merchandise
We’ve had the honour of collaborating with award winning, Hunter Valley Winemaker Aaron Mercer to support the launch of his eagerly anticipated wine label – Mercer Wines.
Forget traditional varietals, think vegan friendly. Sustainable varietals from all over NSW. Interesting drops in small batches and crafted to perfection.
‘Go wild’ was the brief, so we went BOLD. Inspired by Aaron’s progressive approach to winemaking, we wanted to capture the energy that this emerging winemaker is looking to bring into the industry.
The design represents their three biggest loves, family, travel and wine. Three different graphics stitched together to form one giant optical artwork. Each label features a small detail from the hero design. As a new variety is released, another piece of the hero artwork is revealed. No two labels are the same, yet together they blend beautifully as a suite of bold, contemporary and memorable wine labels that almost vibrate on the shelf.
CONTRIBUTORS:
Development: HyperWeb
“We consider KO as an extension of our team. Kelly has been working with Mercer Wines from day one. Our strength in the market is all thanks to the creative genius that is KO. Our label designs are beyond our wildest dreams. We love them and our customers do too!
Working with Kelly has been such a pleasure because she is on trend, accurate, accountable and gave us the creative direction we were lacking. Kelly made us feel involved in the design process, and surprised us with her innovation and ability to bring our story together so much better than we could.
Our partnership with KO will continue as our brand and business goals grow. We recommend KO Studio to people who are looking to take their business to the next level of professionalism.”
– Aaron & Alison Mercer, Founders
