The Owens Collective
Mercer Wines
// Brand Strategy
// Label Design
// Art Direction
// Print Design
// Website Design
// Wire-framing
// Packaging

// Hyperweb – Website development

We’ve had the honour of collaborating with the uber talented, award winning, Hunter Valley Winemaker Aaron Mercer this year to support the launch of his very own, eagerly anticipated wine label – Mercer Wines

Their brand ethos? Sustainable Wines Rediscovering Variety & Place.

Forget traditional varietals, think vegan friendly. Sustainable varietals from all over NSW.

Let me tell you, Aaron’s wines are divine! Interesting drops in small batches and crafted to perfection.

‘Go wild’ was the brief, and we’ve had an absolute blast designing wine labels, cartons, business cards, and a fresh new website for the brand.

Inspired by Aaron and Alison Mercer’s approach to life and business, the design represents their three biggest loves… Family, Travel and Wine. 

The result? We went BOLD.

Three different graphics stitched together to form one giant optical artwork. Each label captures a small detail from the hero design. As each variety is released, another piece of the hero artwork is revealed. No two labels are the same, yet together they blend beautifully as a suite of bold, contemporary and memorable wine labels that almost vibrate on the shelf. 

The design reflects Aaron’s progressive approach to winemaking, and captures the energy that this emerging winemaker is looking to bring into the industry.

The best news is that the Mercer Wines Bottle shop is NOW OPEN! So… do yourself a favour and order some delicious vino from Mercer Wines TODAY!

Mercer Wines Case study
Mercer Wines Case study
Mercer Wines Case study
Mercer Wines Case study
Mercer Wines Case study

Need some brand elevation?

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We build magnetic brands


We respectfully acknowledge the Traditional Owners of the land on which we work and learn, and pay respect to the First Nations Peoples and their elders, past, present and future.


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