KO Studio acknowledges the Traditional Owners of the land on which we work and learn: The Awabakal and Worimi peoples. We pay respect to the Australian indigenous peoples and their elders, past, present and emerging. We recognise their diversity, histories, knowledge and their continuing connection to lands, waters and communities.
For founders building something new
Brand Foundations

You’ve got the idea. You know there’s something in it. Now it’s time to get clear on what you’re really building.

Brand Foundations is a focused strategy session designed to turn the ideas in your head into a clear foundation for your brand.

Together, we’ll define your vision, purpose, values, customers and positioning — so you can move forward with clarity and build a brand that’s considered from the very beginning.

Start with clarity. Build from there.

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Start with B.
Build the foundations before you build the brand

Brand Foundations is based on the first stage of the BUILT™ by KO framework, the strategic thinking that gives everything else direction.

Before you invest in an identity, website, content or marketing, we’ll get clear on the foundations that shape them.

What do you stand for? Who are you here for? What makes you different? Where are you going? And how should your brand show up in the world?

This is your opportunity to step out of the day-to-day, get the ideas out of your head and make some clear decisions about the business and brand you want to build.

Simple. Focused. Valuable.
Vision

Where are you going? We’ll define the bigger ambition for the business and what success looks like beyond launch.

Purpose

Why does your business exist? We’ll uncover the role you want to play and the value you want to create.

Values

What matters to you? We’ll identify the principles that shape how you work, make decisions and show up.

Audience

Who are you building this for? We’ll get clear on your ideal customers, what matters to them and what they need from you.

Positioning

Why you? We’ll explore your point of difference, the space you want to own and how you want to be understood.

Personality

How should your brand feel? We’ll define the characteristics, tone and personality that can guide your future creative direction.

The Day Flow
Time Focus Description
Prepare Before we meet, you’ll complete a short questionnaire to get you thinking about your business, ambitions and customers — and give me some context before we dive in.
Workshop We’ll spend a focused half-day together working through your Brand Foundations. I’ll ask the questions, challenge your thinking and help you turn all those ideas into clear strategic decisions.
Distil After our session, I’ll bring the thinking together into your Brand Foundations Blueprint, a clear summary of the strategic direction we’ve defined together.
Build You’ll leave with a foundation you can use to brief designers, developers, marketers and other creative partners with greater clarity and confidence.
Clarity you can build on

More than a workshop. A foundation for what comes next.

You’ll walk away with a clear understanding of who you are, who you’re here for and how you want your brand to show up in the world.

No more ideas floating around in your head. No more second-guessing what your brand should be. Just a considered strategic foundation to guide the decisions that come next.

Your Brand Foundations Blueprint includes:

  • ✔️ Your vision, purpose and values
  • ✔️ A clear picture of your ideal audience
  • ✔️ Your positioning and point of difference
  • ✔️ Your brand personality and characteristics
  • ✔️ Key strategic insights from our session
  • ✔️ A clear foundation to brief your creative partners

Whether your next step is developing your identity, building a website or preparing to launch, you’ll have a clear strategic reference point to keep everyone moving in the same direction.

Less guesswork. Better decisions. A stronger brand from the start.

 

You’re making us blush
Clients, partners and collaborators

Kelly at KO Studio is exceptional to work with. She has a warm and engaging manner that immediately puts you at ease. Kelly approaches her work with confidence, expertise and a high level of professionalism. She listens carefully and engages fully. Kelly guided me through each stage of our business evolution with commitment, care and consideration and delivered far beyond my expectations. I cannot recommend Kelly and KO Studio highly enough!

Julie Grant | I am Julie Grant

Working with Kelly has been such a pleasure because she is on trend, accurate, accountable and gave us the creative direction we were lacking. Kelly made us feel involved in the design process so we knew she was on the right path, but she also surprised us with her innovation and ability to bring our story together so much better than we could. I recommend KO Studio to people who are looking to take their business to the next level of professionalism.

Alison & Aaron Mercer | Mercer Wines

Working with KO Studio has been a pleasure, they have challenged my thinking and pushed our branding to whole new level, they also go the extra mile to ensure everything is delivered on time and to a level of detail expected in the design. Working with the team is a true collaboration experience and I love working with them.

Clint Marquet | The Owens Collective

Book the session
that's right for you
Got a question?
Book a call with Miss KO
Founders / Visionaries

1-on-1 with Miss KO

Inclusions

  • // pre-day questionnaire
  • // 4-hour workshop
  • // Brand Foundations Blueprint
$1,850 +GST
Book your Strategy Day
Teams

Up to 3 participants

Inclusions

  • // pre-day questionnaire
  • // 4-hour workshop
  • // Brand Foundations Blueprint
$ 2,750 +GST
Book your Strategy Day
Optional Add-Ons:
Visual Strategy Summary Deck (professionally designed by KO)
Follow-Up Coaching
Call (1 hr Zoom)
Bring an extra team
member
Ready to build something great?

Start with strong foundations.

You don’t need to have everything figured out before you begin. You just need the right questions, a clear direction and someone to help you make sense of the ideas in your head.

Brand Foundations gives you the strategic clarity to move forward with confidence — and build your brand with intention from the very beginning.

Book Your Strategy Day