When I think about Jacqui Daley, words like sparkle and fabulous quickly spring to mind. Not only is Jacqui (one of) my favourite human(s) in the universe, this soul sister is possibly the most courageous, hard-working, inspiring, generous and absolute go-getter ladies I know. With a curious mind and a ‘nothing is impossible‘ approach to life and business, it’s no wonder that Jacqui Daley is making a name for herself as the go-to Digital Marketing expert in Newcastle and across the nation!
In three short years, Jacqui’s business The Measured Marketer has grown from single consultant to a united team of 7 amazing unicorns with one clear mission: To spread the magic of digital marketing to businesses across the land of Oz and beyond!
We caught up for a Friday lunch (without wine – sadly) for 12 Rounds…
Welcome to 12 Rounds, a series of one-on-one interviews with exceptionally creative people that we’ve had the pleasure of working with at KO Studio. Our network of creative experts reaches far and wide, from photographers to animators, marketeers to food stylists, writers to sound designers, event extraordinaire’s and life facilitators.
Our Creative Director, Miss KO thought it was time to re-connecte over a cuppa (or a vino) with these creatives to listen to their creative journey, capture some juicy insights from the industry, and share their key learnings with you (our readers).
Next up, we’re chatting with Digital Marketing Guru, Jacqui Daley. Lights, camera, action!
/01 How did you become a digital marketing guru?
I studied communications at University – with some website development. My first job was in London in the early 2000’s, when digital was really taking off. I had a really great marketing job, running Google campaigns, working with agencies to build websites, learning how to setup social media channels, and importantly, reporting to my leadership team on how all the marketing was leading to enquiries and sales. London was a really progressive place to cut my teeth… I had access to conferences and key note speakers who were eager to share knowledge about these new digital platforms and demonstrate their value to business. My boss was really supportive, giving me the opportunity to learn on the job – provided I could prove that it was working! The joy of digital marketing is that you can measure and record how you’re tracking. So, I was in fact able to prove the value of his investment.
/02 When did you know the time was right to start your own business?
I come from a family of small business owners. My parents had their own small business. My brother and his wife run their own business. My sister and her husband have their own business… oh, and my bestie too… but, to be honest, knowing the right time to start my own business was only after working in the field for nearly 15 years. By this time, I had a greater understanding of how businesses worked. I felt comfortable that I had the skills and expertise to really help any business I worked with, confidently.
/03 Where do you think your ambition for success stems from?
It’s never really been about “success” to me… it’s always just been about learning more, trying new concepts, trying to make a difference to the business or client that I’m working with. It’s just about giving a s*** really…
It’s never really been about “success” to me… it’s always just been about learning more, trying new concepts, trying to make a difference to the business or client that I’m working with.
/04 In your opinion, what qualities do future ‘Marketeers’ require to be successful in your industry?
They have to be inquisitive. Ask questions. Review the data. Test and measure what works. Not be afraid to fail – and when they do fail (which they will), act quickly to fix it. In our field today, it’s all about continuous improvement/optimisation.
/05 What has been the most memorable moment of your career?
I’ve had some great moments in my career. One time I was sent to Jerusalem to deliver a marketing strategy for a new property development… It exposed me to an audience and culture that I hadn’t experienced before from a marketing perspective.
Another memorable moment in my career was when I was the Director of Marketing at The University of Newcastle, responsible for managing all University channels when there was a superstorm and the campus was closed for three days. I was unable to get to work, due to damage on the roads, flooding and fallen trees. There was no power in my house so I had to keep working from my car, with the engine running to charge my mobile phone! Luckily we were using a great social media management platform called Sprout Social at the time and I managed to get comms out across all of the University’s channels from a single iPhone.
/06 What does success look like? Is there a sweet spot on your vision board?
I’m still working on getting this right… From a work perspective it’s having a mix of lovely clients that we enjoy working with on an ongoing basis as their outsourced marketing team. And no matter the size and scale of the business, the sweet spot is all based around having the right internal team culture. Get the culture right, I think, and everything follows. On a personal note, success looks like having the balance right – and this is the bit that needs the most work at present!
Step one, you have to make sure you have a strong brand. Secondly, you need a strong message and a clear offering to the market that differentiates why people should work with you or buy your products/services. Thirdly, you need a kick-ass website – before you invest any money on advertising…
/07 For a business starting out, what marketing advice would you give them once launched?
Step one, you have to make sure you have a strong brand. Secondly, you need a strong message and a clear offering to the market that differentiates why people should work with you or buy your products/services. Thirdly, you need a kick-ass website before you invest any money on advertising… When you’re ready to invest in building an audience, make sure you really know your audience – and where they play, and focus your activity and advertising on solving the problems of your customer.
/08 Describe your ideal work day.
Riding my bike to work from Carrodise (Carrington) along the harbour. It’s always a beautiful way to start the day. Running a team workshop on a new client strategy. Having some time to work on moving the business forward. And some coffee.
/09 Who is the dream brand? What brand would you love to work with and develop their marketing strategy?
There’s a lot of great brands that I’d love the opportunity to work with… but, really, those that we would really add the greatest value would be the businesses that are not connecting well with their customers. I see so many examples in day-to-day life where it’s impossible to find the service you’re looking for on Google. Everything from trying to find someone to service your car, all the way to somebody looking for a great accountant that can truly support their business. We can really help bring together these kinds of connections.
/10 What individual/group has been a great source of inspiration for you?
I really am inspired by hearing from others that have been through a similar journey… I’ve been involved in a number of mentoring programs – where there’s also a lot of other lady bosses, and connecting with individuals that are one step ahead of you is really inspiring. It helps you see that it’s possible for you too! Women (and men) who are taking on the world and achieving their dreams is really inspiring to me, and, having a chance to interact and share war stories is a great motivator.
Women (and men) who are taking on the world and achieving their dreams is really inspiring to me, and, having a chance to interact and share war stories is a great motivator.
/11 If money was no object and you could spend 24 hours anywhere in the world. Where would you go, and what would you do there?
Easy. New York. New York. New York!!! I would walk the high line, eat great food, see a Broadway show, buy some amazing sparkly things and just suck up that amazing vibe and have a total Jacqui day (or I would take my bestie) and I would be in heaven!
/12 What’s your ritual before you head into the ring?
Music is a great source of getting into the zone. But clear energy is really important. Riding my bike to work helps me with this. When I’m heading into the ring it’s about knowing what I’m about to embark on for the day. So, preparing and understanding the purpose of the next meeting or pitch ensures I’m really connecting. For me, it’s all about connection.